The Executive You

Tabassum Qurashi Kellogg MBA + MS in Design Innovation 2025

I worked with Annika during the recruiting process for a consulting firm, and I couldn’t be more grateful.

Annika is a fabulous mentor. She was critical in helping me better understand my career story and articulate why this industry pivot is meant for me, as well as the unique reasons why the specific office location I was targeting made sense. I thought I had the answers to all these interview questions but actually getting them out of your head is not easy. Annika not only helped me pull out the “right” answers – she also added much needed color which ended up really impressing my interviewers!

From the very beginning, Annika’s dedication to my recruiting journey was evident. We shared multiple video calls to better understand my background and we spent meaningful time understanding my motivations and career goals. Annika brings a personal approach to the very structured corporate and consulting world, and she gave me confidence during each session that I was able to demonstrate during the actual interviews.

What impressed me most about Annika was the level of comfort I experienced in receiving any kind of feedback and her commitment in understanding my story to highlight it in a way that resonated with consulting firms. I never felt like she was giving me a “one size fits all” service, rather she tailored her feedback and coaching style to suit my personality and individual needs. I also loved how compassionate Annika was during an otherwise stressful process. She supported me in identifying the most compelling aspects of my personal and academic background and coached me on how to effectively communicate my strengths in each interview.

Annika’s appetite for effective mentorship is crystal clear. She was consistently responsive whenever I wrote to her, always providing timely feedback and support when I needed it, and she helped me stay focused and motivated even during the most stressful times. I loved her commitment to seeing me succeed in each interaction we had, and I’m really grateful for the role she played during my recruiting process.

If you’re even remotely contemplating working with any kind of career coach, I deeply recommend Annika. Her personalized dedication to each client coupled with her consulting expertise would benefit anyone undergoing this process. Truthfully, Annika began as my coach but somewhere along the way, she became a sort of older sister who I can speak to in confidence about my personal and professional endeavors and how to navigate some of the unique issues that I came across. My success is Annika’s success, and I’m grateful for the role she played in my career journey but even more fortunate to have found a life-long mentor!